FRANK

If your TikTok algorithm has even the slightest interest in fashion or marketing, there’s a good chance Farron Clark has appeared on it this year. Probably in a blazer, hair slicked back, talking to the camera about an outfit, a campaign she’s been thinking about or why getting dressed properly might actually change the course of your day. Farron only became a full time content creator in January. Since then, she’s been named ASOS’s Marketing Insider for 2026 and as of this w

In April 2023, Kate Nixon was on her honeymoon in Thailand when she opened an email titled "KYLIE." Inside was a link to Kylie Jenner's Coachella post, wearing Kat The Label's Frankie Underwire in white. Nixon had gifted the piece months earlier and hadn't heard anything back since. By that point she'd been running the label for eight years. Nixon started sewing at 15, altering her own clothes on a toy sewing machine because nothing off the rack fit her properly, then teachin

That frustration is part of what Australian founders Eri Stewart and Lucy Hosken are trying to solve with Yootopia, a new AI powered fashion discovery platform currently preparing to launch. Their premise is less about giving an algorithm even more control over what you buy and more about allowing you to build your own fashion universe in the first place.

Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w

Every few months, fashion decides shoulder pads are back. The headlines start rolling in, designers send a few strong shouldered blazers down the runway and suddenly we're all acting like we've uncovered some forgotten styling trick from the '80s. The oversized versions might disappear for a season or two, but shoulder pads themselves never actually go anywhere. Open the lining of almost any well made blazer and you'll find some level of structure built into the shoulder. The

At its simplest, eye maxxing is the idea of making your eyes appear larger, brighter or more striking. On TikTok, that can mean everything from lash serums and brown eyeliner to canthal tilt discussions, circle lenses and even surgery. The name is new. The pursuit isn't.

These are the luxury beauty products I think genuinely earn their price tag. Not because they're expensive, but because I haven't found a dupe that does the job quite as well.

This isn't a guide to where every garment is made. That's a different conversation. This is about celebrating the brands that started here, are still Australian owned, and continue to shape Australian fashion. Here are five labels worth knowing.

If you've found yourself down a fragrance rabbit hole at midnight convinced you need a new perfume, there's a reasonable chance Gemma Dimond put you there. Melbourne based beauty writer, podcast host, MC and content creator who has spent nearly a decade making the rest of us significantly smarter about what we put on our bodies. The skin. The makeup. And now, very much, the scent. THE SCENT Let’s start here because it’s where Gemma’s world is right now and honestly it makes c