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Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w

Every few months, fashion decides shoulder pads are back. The headlines start rolling in, designers send a few strong shouldered blazers down the runway and suddenly we're all acting like we've uncovered some forgotten styling trick from the '80s. The oversized versions might disappear for a season or two, but shoulder pads themselves never actually go anywhere. Open the lining of almost any well made blazer and you'll find some level of structure built into the shoulder. The

Zimmermann's Fall 2026 collection, Trailblazer, wasn't inspired by a decade or a destination, but by a group of Australian women who quietly rewrote the rules long before anyone thought to call them trailblazers. Nicky Zimmermann looked to author Miles Franklin, whose refusal to write the stories expected of her helped shape Australian literature, alongside Kathleen Howell and Jean Robertson, who drove across Australia in the 1920s at a time when the country barely had roads

At its simplest, eye maxxing is the idea of making your eyes appear larger, brighter or more striking. On TikTok, that can mean everything from lash serums and brown eyeliner to canthal tilt discussions, circle lenses and even surgery. The name is new. The pursuit isn't.

These are the luxury beauty products I think genuinely earn their price tag. Not because they're expensive, but because I haven't found a dupe that does the job quite as well.

This isn't a guide to where every garment is made. That's a different conversation. This is about celebrating the brands that started here, are still Australian owned, and continue to shape Australian fashion. Here are five labels worth knowing.

If you've found yourself down a fragrance rabbit hole at midnight convinced you need a new perfume, there's a reasonable chance Gemma Dimond put you there. Melbourne based beauty writer, podcast host, MC and content creator who has spent nearly a decade making the rest of us significantly smarter about what we put on our bodies. The skin. The makeup. And now, very much, the scent. THE SCENT Let’s start here because it’s where Gemma’s world is right now and honestly it makes c