If your TikTok algorithm has even the slightest interest in fashion or marketing, there’s a good chance Farron Clark has appeared on it this year. Probably in a blazer, hair slicked back, talking to the camera about an outfit, a campaign she’s been thinking about or why getting dressed properly might actually change the course of your day. Farron only became a full time content creator in January. Since then, she’s been named ASOS’s Marketing Insider for 2026 and as of this w

In April 2023, Kate Nixon was on her honeymoon in Thailand when she opened an email titled "KYLIE." Inside was a link to Kylie Jenner's Coachella post, wearing Kat The Label's Frankie Underwire in white. Nixon had gifted the piece months earlier and hadn't heard anything back since. By that point she'd been running the label for eight years. Nixon started sewing at 15, altering her own clothes on a toy sewing machine because nothing off the rack fit her properly, then teachin

That frustration is part of what Australian founders Eri Stewart and Lucy Hosken are trying to solve with Yootopia, a new AI powered fashion discovery platform currently preparing to launch. Their premise is less about giving an algorithm even more control over what you buy and more about allowing you to build your own fashion universe in the first place.

Less than a year old. In that time, Eiloni has already been worn by Sammy Robinson, Dekota Thompson and Sam Guggenheimer and Ella Squire.

Today, almost anyone with a successful modelling career gets called a "supermodel." But there was a time when that title belonged to a remarkably small group of women, and it changed fashion forever.

Chanel will stage its Resort 2027 show in Sydney on November 5, 2026. It's the first time a house of this scale has brought a runway show to Australia. Australian fashion has spent years building a case for itself on the global calendar. The argument has always been that this market is serious that the talent is here, the audience is here, the creative culture is here. What’s been missing is the kind of moment that makes the rest of the world agree. This is that moment. Not b

Everyone's an entrepreneur now. Every niche is claimed. Every app has been built. So why do new businesses keep winning and what does that mean for you? Ask anyone who’s ever had a business idea and you’ll hear the same phrase: “I just need to find a gap in the market.” It’s practically startup gospel. Find the thing nobody else is doing, plant your flag, and profit. Simple, right? Except in 2026, that idea is starting to feel a little outdated or at least, a little naive. Wi

If you've found yourself down a fragrance rabbit hole at midnight convinced you need a new perfume, there's a reasonable chance Gemma Dimond put you there. Melbourne based beauty writer, podcast host, MC and content creator who has spent nearly a decade making the rest of us significantly smarter about what we put on our bodies. The skin. The makeup. And now, very much, the scent. THE SCENT Let’s start here because it’s where Gemma’s world is right now and honestly it makes c