That frustration is part of what Australian founders Eri Stewart and Lucy Hosken are trying to solve with Yootopia, a new AI powered fashion discovery platform currently preparing to launch. Their premise is less about giving an algorithm even more control over what you buy and more about allowing you to build your own fashion universe in the first place.

Less than a year old. In that time, Eiloni has already been worn by Sammy Robinson, Dekota Thompson and Sam Guggenheimer and Ella Squire.

Launching a beauty brand in 2026 is one thing. Launching one people genuinely haven't seen before is another. That's what first drew me to So Topical. The Australian beauty brand was founded by Sophie and Francesca "Cesy", who met while working together at Seoul Tonic. Sophie was scaling the wellness brand, while Cesy was leading its social and marketing strategy. After years spent building someone else's business, the pair began asking themselves a simple question: if they w

I've been colouring my hair since I was 14. Like a lot of girls, it started with babylights. Then came the brighter appointments, the toner, the face framing pieces, the endless Pinterest boards of blondes that looked effortless but definitely weren't. Somewhere along the way, my hair became part of my identity. I'd always been blonde, just different versions of it. Over the past year, though, I started wondering if it was time for a change. The internet was full of rich brun

Fashion's relationship with colour has shifted. Instead of relying on tonal dressing or predictable monochrome, designers and street style stars are embracing combinations that feel slightly offbeat on paper but completely right in practice. Burgundy meets pistachio, powder blue softens bubblegum pink, and rich olive becomes the new neutral. The result is colour that's less intimidating and far more wearable proof that the best outfits don't always follow the colour wheel. Bu

While the runways set the agenda, Copenhagen's street style deserves just as much attention. This season, attendees embraced sculptural accessories, playful proportions and that effortless mix of practicality and polish the city has become known for. Here are the looks we haven't stopped thinking about. The best street style always leaves you wanting to get dressed, not go shopping. Copenhagen continues to do exactly that, reminding us that the most memorable outfits aren't b

Cap toes never actually left. Chanel's own flats and slingbacks have quietly kept the shape alive for years, worn by people who never thought of it as a "trend," just a wardrobe basic that always worked. What's changing right now isn't that cap toes are coming back. It's that they're about to stop being a classic and start being the shoe, and the shift traces to one very specific runway moment. Matthieu Blazy's debut for Chanel back in October leaned hard into the house's arc

I love a good blowout as much as anyone, but lately I've found myself reaching for my straightener a lot more. Not because I'm straightening my hair, but because I think the waves it creates look so much better than a perfectly polished curl. For a while it felt like every hairstyle had to look freshly done. Big bouncy blowouts, perfectly uniform curls and not a strand out of place. Now, I keep noticing hair that feels a little more relaxed. It's softer, slightly messy and ha

Whether you're after a subtle glow or a deep bronze, fake tan has come a long way from the streaky formulas most of us remember. The biggest difference now isn't finding a good tan, it's finding the right one for your routine. Some people swear by face drops they can mix into their skincare, others want a mousse that develops overnight, while gradual lotions are perfect if you'd rather build colour slowly than commit to a full tanning session. Here's where I'd start. Face Tan

Every few months, fashion decides shoulder pads are back. The headlines start rolling in, designers send a few strong shouldered blazers down the runway and suddenly we're all acting like we've uncovered some forgotten styling trick from the '80s. The oversized versions might disappear for a season or two, but shoulder pads themselves never actually go anywhere. Open the lining of almost any well made blazer and you'll find some level of structure built into the shoulder. The

Zimmermann's Fall 2026 collection, Trailblazer, wasn't inspired by a decade or a destination, but by a group of Australian women who quietly rewrote the rules long before anyone thought to call them trailblazers. Nicky Zimmermann looked to author Miles Franklin, whose refusal to write the stories expected of her helped shape Australian literature, alongside Kathleen Howell and Jean Robertson, who drove across Australia in the 1920s at a time when the country barely had roads

At its simplest, eye maxxing is the idea of making your eyes appear larger, brighter or more striking. On TikTok, that can mean everything from lash serums and brown eyeliner to canthal tilt discussions, circle lenses and even surgery. The name is new. The pursuit isn't.

These are the luxury beauty products I think genuinely earn their price tag. Not because they're expensive, but because I haven't found a dupe that does the job quite as well.

This isn't a guide to where every garment is made. That's a different conversation. This is about celebrating the brands that started here, are still Australian owned, and continue to shape Australian fashion. Here are five labels worth knowing.

Today, almost anyone with a successful modelling career gets called a "supermodel." But there was a time when that title belonged to a remarkably small group of women, and it changed fashion forever.

Chanel will stage its Resort 2027 show in Sydney on November 5, 2026. It's the first time a house of this scale has brought a runway show to Australia. Australian fashion has spent years building a case for itself on the global calendar. The argument has always been that this market is serious that the talent is here, the audience is here, the creative culture is here. What’s been missing is the kind of moment that makes the rest of the world agree. This is that moment. Not b

Everyone's an entrepreneur now. Every niche is claimed. Every app has been built. So why do new businesses keep winning and what does that mean for you? Ask anyone who’s ever had a business idea and you’ll hear the same phrase: “I just need to find a gap in the market.” It’s practically startup gospel. Find the thing nobody else is doing, plant your flag, and profit. Simple, right? Except in 2026, that idea is starting to feel a little outdated or at least, a little naive. Wi

If you've found yourself down a fragrance rabbit hole at midnight convinced you need a new perfume, there's a reasonable chance Gemma Dimond put you there. Melbourne based beauty writer, podcast host, MC and content creator who has spent nearly a decade making the rest of us significantly smarter about what we put on our bodies. The skin. The makeup. And now, very much, the scent. THE SCENT Let’s start here because it’s where Gemma’s world is right now and honestly it makes c